Marketing Research Benefits

The key benefits of marketing research are:

Having a clear perception of customer preferences, needs and buying patterns
Having an important information resource for optimal positioning and better alignment of the business with its market opportunities
Having a solid platform for important strategy and investment decisions based on tested assumptions
To add optimal value to the decision process and to minimize the risk of misjudgment and bad investment
To have fundamental information for full customer-centricity
To have valuable data available for targeted marketing and sales
To harvest email addresses from respondents for future marketing campaigns
Improvement of marketing productivity and reduction of sales and marketing expenses

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