An Internet and web strategy is like a business plan for your website and web presence. An Internet and web strategy helps us make strategic decisions about the most effective use of your website and Internet marketing resources to increase sales and market share. It helps you to set priorities and to find best ways to address the wants and needs of your customers and to manage and enhance their user experience
Why do I need an Internet and Web Strategy?
A web strategy is about much more than just having a nice looking website. It is about integrating your website and Internet activities with your marketing strategy for optimal alignment with market opportunities and for enhancement of your Internet presence and competitiveness.
What are my Risks not having an Internet and Web Strategy?
The use of the Internet will continue to grow as technology advances. With increasing competition and tightening marketing budgets, every business is under pressure finding cost-effective and innovative ways marketing their products and services. Not having an Internet and web strategy bears the risk of putting your business at a competitive disadvantage, resulting in lost business opportunities and sales
For a small company, how much sense does it make to have an Internet and web strategy?
If your company is small, it makes utmost sense having an Internet and web strategy. With billions of Internet users searching for products and services on the Internet, small businesses have the opportunity to increase their visibility and reach, to penetrate new markets and to enhance customer base at a fraction of the cost of traditional marketing